We’re the go-to-team for cultural planning, capital projects & visitor experience design

Inspired by the native stitchbird or hihi, our name reflects our ability to bring people and ideas together. With experience across the full development cycle, we understand the ins and outs, stitching together the strategies, perspectives and partners to help your venture take flight. Whether we are working on a large-scale masterplan or a grassroots community initiative, we distill complexity into the strategic clarity needed for success.

Comprehensive cultural planning studio
We solve the disconnect between planning and delivery. By bringing a highly unique suite of services under one roof—including strategy, planning, fundraising, experience design, and delivery support—we help our clients wherever they are on their journey.
Cultural infrastructure for the 21st Century
We specialise in refocusing civic and cultural facilities and experiences so they remain relevant and accessible in a changing world.
We make every cent count
We champion smart, sustainable solutions and set projects up for funding and long-term success.
Built to run
We understand that capital and operational design must be integrated from the outset. It takes far more than a physical building to make a facility work; we put the commercial, cultural, and audience foundations in place to keep it running smoothly.
Lily Frederikse
Director and Strategic Lead
(MMHS) Master Museum and Heritage Studies,
(BDES) Bachelor Spatial Design
Lily Frederikse brings over two decades of experience navigating Aotearoa’s cultural sector. Possessing a rare expertise that spans civic cultural planning and hands on visitor experience design, Lily has been entrusted to direct high-stakes, award winning capital projects and multi million dollar funding pathways. By quickly illuminating the strategic path forward, she bridges the critical gap between bold creative vision, sustainable operational reality, and the shifting needs of communities, ensuring every complex project is safely nested within a resilient model that helps cultural places thrive.


We plan, advise on and deliver
New and redeveloped museums
Tourism attractions and products
Exhibitions and visitor experiences
Visitor information, cultural and environment centres
Galleries, libraries and community facilities
Cultural heritage sites
Civic and cultural precincts
Our clients include
Museums, arts and cultural organisations
Local government
Tourism organisations
Masterplanning consortia
Environmental, cultural, and heritage organisations
Architects, landscape designers and urban planners
Economic development agencies







