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We stitch, we weave, we bind together
Tui, tui, tuituia

The New Zealand hihi or stitchbird is an inquisitive creature that darts from tree to tree. In the Māori language, hihi means ‘ray of sunshine’ and these birds are said to be carriers of the sun. Curious and active, this little bird with a big heart echoes our creative approach; we’re quick to see pathways, make connections and aim to bring light into communities.

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We believe our lives are richer with culture, conversation and connection.

The studio
Te taupuni mahi

We are Lily Frederikse and Matt Taylor, and run Stitchbird from our studio in Hawke’s Bay. Skilled creatives, we are expert capital and community project managers and content producers, with 20+ years of experience in Aotearoa’s cultural sector and media industry. Lily is a lover of weaving and Matt, of music recording and performance.

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Our collaborators
Ō mātau hoa mahi ngātahi

Because no two projects are the same, we scale project management to suit each venture, gathering handpicked teams to deliver world-class experiences and spaces. Highly networked, agile and creative, our expertise is unrivalled.


We have established relationships with strategists and business planners, tourism and learning specialists, designers and artists, toi Māori practitioners, writers and translators, and digital media producers and fabricators.

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