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Visit Ruapehu
New signs for a tourism hot-spot
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Tourism organisation Visit Ruapehu came to us seeking new signage for Pipiriki, the gateway to Whanganui National Park. This tiny settlement on the Whanganui River Road is a popular starting point for outdoor adventures and has an influx of visitors every summer.
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The client asked for the project to be led by the local community and hapū. We worked with them to understand their ambitions, the key areas where people would need information, and the stories and features of the area they wanted to share.
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The wayfinding and interpretive signage package we delivered linked visually with other signs we’d created in the area, while reflecting this unique place and its people.
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